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Their mission is clear: Under Armour makes you better!
They started with one T-shirt that gave athletes an undeniable advantage, and they ended up completely changing the way athletes dress. Today, innovation is their lifeblood and the key to delivering on their Brand Vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without.
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Under Armour® started with a simple plan to make a superior T-shirt; a shirt that provided compression and wicked perspiration off your skin rather than absorb it; a shirt that worked with your body to regulate temperature and enhance performance.
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour® is the originator of performance apparel and gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour’s diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear®to stay cool, dry & light, ColdGear® to stay warm, dry & light, and AllSeasonGear® to stay dry, light & comfortable.
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